First step towards creating or sending your email campaign is to target audience and create a list. Audience or a list is a database that contains email addresses and other personal information. For example first name, last name etc.
Audience can best be described as your subscribers or List of Email addresses. Easily develop and manage your opt-in email contacts and our Audience module will automatically flag all of the duplicates and invalid email addresses. You can add records manually to your database at anytime. MailMailer List Management features are listed as below:
Arrange List into separate sub lists
MailMailer enables our clients to easily segment their list for mailings by creating sub lists. Enables clients to send specific email campaign to specific sub list depending upon the formulas set by the client when launching email campaign.
Customer segmentation based on demographic information
Add as much or as little information as you would like, including first name, last name, address, city, state, zip and up to 50 custom fields. MailMailer enables clients to send an email campaign to specific members of the list. For example, Customer has a Special offer or product introduction for Texas only, and then he can set formula to send this campaign to the people whose "state" field is "Texas" in the entire list. MailMailer will match that field and will only send that email campaign to the subscribers in Texas.
Direct Subscribe functionality
Direct Subscribe functionality allows you to collect customer data and build your own optin email list via your web site or email that automatically updates your list in real-time. Real-time updates to your list eliminates manual upload and ensures that your next email newsletter reaches to all subscribers. MailMailer allows our clients to create OPT-IN form and generate HTML code for their website.
Import your List from local computer or LAN
Allows to import lists from your local computer or Local Area Network. Easily upload Excel, CSV, Text (comma separated) files instantly. MailMailer will automatically detect field titles if specified in the file. Be it 100 or 10,000,000 email addresses, your list will be uploaded easily without any errors. Append new contacts from external data source to existing email lists.
Review New Subscribers
Review new subscribers data as they join your list - in real-time! Add hidden user variables to better define your subscribers.
Edit Subscribers
Edit subscriber profiles, interests, geographical data, new user data, etc. to strengthen the marketing power of your database. MailMailer allows adding and deleting field columns or subscriber data in your email list anytime.
Bounce Monitoring & Management (Three tries)
Bounce Monitoring & Management gives details about bounce-backs and prompts for desired reaction to bounces. Bounced Email addresses are automatically resent to by MailMailer for three times in first week after email campaign launch. Then it will be considered as hard bounce and will be flagged as bounced and moved to bounce list. Clients could delete bounced email addresses.
Automatic Unsubscribe Suppression
Contacts who unsubscribe are flagged in your database, which suppresses them from future campaigns.
Clean your database
MailMailer identifies incorrect email addresses that are no longer valid.
The CAN-SPAM Law of 2003 is in effect from January 1, 2004 in USA.
